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How Consumers Buy in the Age of AI

Commerce Intelligence Report

How shoppers Buy today

Free report 

Data from 329 brands and hundreds of millions of visitors reveals a new channel hierarchy and the widening gap between brands that are ready for agentic commerce and those that aren't

 

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butchercrowd-1 puffy-1 tatcha Manawa VictoriaBeckham huckberry nala Unilever sportstech healy Crocus

The channel map has already changed.

LLM traffic is growing 40% quarter over quarter with no ad spend. ChatGPT-driven revenue grew 130% within the dataset. The brands that understand this channel now will be the ones with a structural advantage when AI shopping integrations fully mature. This report gives you the data to act with clarity.

Built for
commerce leaders

This report is for the teams deciding how to allocate attention and budget as AI fundamentally reshapes how shoppers discover, research, and buy.

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What the data actually says about AI-driven commerce 

AI-referred traffic is small in volume but converts above paid search and paid social without a dollar of acquisition cost behind it. The US is converting AI traffic at a dramatically higher rate. AI Shopping Assistants are the most under-leveraged tool in commerceBrands engaging just 1% of visitors see those visitors account for ~10% of total revenue. The brands winning are making AI visible not investing more in acquisition.

Insights from the report

LLM traffic converts at 2.47%

More that traffic from Google Ads and Meta

40% QoQ growth

in AI-referred visitors, zero ad spend

5.5× Gap 

between proactive and passive AI deployers

Why AI-Driven Shopping & Support?

Boost Revenue with Smart Shopping Guidance
Instantly recommend products to turn browsers into buyers, driving conversions with personalized suggestions.

Reduce Costs with AI-Powered Automation
Automate returns, order tracking, and more complex questions—reducing agent workload and speeding up customer service.

Gain Actionable Insights
Use AI-driven analytics to refine your product offerings, optimize your knowledge base, and improve support accuracy.